Why A "Material Connection" Puts Your Business On The Hook!

If your business actually compensates endorsers or product reviewers with cash, gift certificates, coupons, free products, etc. in exchange for their endorsements or positive reviews, this must be disclosed! The FTC is the watchdog over businesses engaged in interstate commerce including online businesses. The revised FTC guidelines state that if a connection exists between the maker/provider of some good or service and another person that provides a positive review or endorsement about such good or service that would materially affect the endorser's credibility in the eyes of the reasonable consumer (i.e. a "material connection"), this connection must be disclosed. This applies if the endorser is either not known to the general public or is not held out to be an "expert"....

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How to Charge Clients for Online Work

Online jobs can be tricky when it comes to payment. There are many people out there that will fool you by asking you to do a project, but then disappear. Getting payment from those people can be nearly impossible, and then you end up wasting your time. Don't become discouraged though. You can tackle the payment problem with online work by doing one of the following. Ask for a Deposit You can ensure you're paid at least some money for a project if you ask for a deposit. This deposit can be 25%, 50% or any amount you feel is fair. The terms should be that you will start the project when you get the deposit. You can then send part of the project to the client for approval. If it's approved, you can then complete it. Require Upfront Payment There are many online jobs without investment....

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Does Your Business Understand COPPA Compliance Laws?

If your business operates a website that intends to or does target children as an audience, it must understand COPPA compliance! Any website that is directed toward children under the age of 13 or knowingly collects any information from children under 13 will need to comply with The Children's Online Privacy Protection Act (COPPA). The Act requires that all such websites obtain verifiable parental consent before collecting, using, or disclosing personal information from children. COPPA Compliance Is Required If Your Website: Contains content directed towards children (or partially directed to children). Even if your business's website is not directed towards children, if the content contains items that normally would appeal to children, such as cartoons or animations, you...

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How To Overcome The Challenges Facing Online Businesses

Aspiring online business owners quickly get frustrated at the lack of results that they get from their efforts. But it's not impossible to succeed if you know what to do. Read on to learn more. Here are the 3 major challenges: Technology Traffic Engaging Content I sure there are people that can think of others. But in my experience, these are the ones that matter the most. Technology Suppose you wanted to create a website, but you don't have the money to hire expensive web designers and coders. You will likely come to the conclusion that you need to do it yourself. Before there was a concept known as Content Management Systems came about, you would need to learn the main language of the web called Hypertext Markup Language or HTML. In and of itself, HTML is not difficult to...

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The Problem With Internet Reviews

We are living in the era of opinions. Thanks to the internet, everyone's voice can be heard - at least for a few seconds between two hyped out infotainment stories and tired top ten lists littered with annoying pictures. Not to mention the constant cacophony of social media: but that's democracy, right? Unfortunately (or maybe luckily), nobody thinks "It's on the internet so it must be true!" any more. Perhaps nothing has made us more cynical than the persistent barrage of fake internet reviews, be it in the form of forum posts, blog comments, or obviously slanted review sites. Even social media "influencers" are now being looked up with suspicion, after learning about a tremendous amount of money celebrities are paid by the companies just for casually mentioning their products. You...

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What Should Your Website Privacy Policy Say?

Think of your privacy policy as a disclosure statement for your website visitors. In order not to be misleading or deceptive, you need to disclose each specific practice or policy regarding the collection, use and dissemination or disclosure of all personal information. So, you need to know how and what information your website will collect. In the most basic sense, you need to understand exactly how your business collects data, how it uses that information and how it shares or distributes it so your privacy policy can be accurate and not misleading. If you don't understand how your business discloses or uses information, you obviously won't inform your website visitors. This, in turn, could be considered deceptive. Unfortunately, most websites copy privacy policies they find...

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Generating Passive Income Online Can Be Easy If You Have These Skills!

Many wannabe-entrepreneurs think that without technical skills and knowledge, one can't be successful with a business venture online. However the fact is a lot different from this common belief; having technical skills definitely has its advantages, but at the same time it's not something essential to have for an entrepreneur online. To become a successful web-entrepreneur, you should have some specific skills; these skills are essential for someone who wants to run a business, who wants to make money online. These skills will help you to stay focused and get the best out of your resources. Keep reading and you will explore some important facts about generating passive income online and becoming a successful online entrepreneur. Exploring these facts will simply help you improve...

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Here Are 2 Ways a Conversion Rate Expert Makes Your Site More Money

A conversion rate expert is unlike any other Internet Marketing pro you can hire because their sole mission, the only reason they exist: Is to increase online conversions and thus make their clients more money. Also known as website optimization experts, don't confuse them with an SEO or social media marketer. Because despite what you may think, SEO/SMM/PPC experts are only there to drive more traffic. And more times than not, these SEO and SMM experts will purposely target non-converting low-competition keywords because it is easier to rank and generate traffic without the slightest care that the terms don't generate online sales or leads. But a conversion rate expert, on the other hand, specifically boosts online sales and leads in 2 ways: Optimize Primary Traffic Sources One...

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Learning to Earn

Everyone wants to make money online. They dream of sitting at home and raking in the millions. While it's not quite that easy because it does take a lot of work, you actually can sit at home and create a truly profitable business. The key is to find the right educational resources that will point you towards your dreams.The biggest obstacle with this, however, is the sheer amount of information on the web. The internet was created to share information, so it should come as no surprise that there are mountains of text to sift through. Some information is simply better than others while a small percentage is absolute garbage. Knowing who to listen to and who to ignore is the key: Good: Books Books are always a great place to start learning something new. Sometimes you...

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7 Ways to Earn Extra Money Online

Times are getting better but there are times when you still need a little extra income. The following suggestions are far from get rich schemes but they are usable when it comes time to make some extra cash online. The first suggestion is to sell your arts and crafts over the internet. If you sew, knit, crochet and/or make jewelry you could make extra money by selling the things you make over the internet. Etsy is one online marketing company that makes it possible for you to sell your creations online. They only charges $.20 (twenty cents) to list your item and 3.5% of the transaction fee when your item sells. You can charge whatever you want per item and there is no limit to how many items that you list. As long as you can pay the 20 cents per listing then list to your heart's...

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How to Make Money Online Without Spending Your Money

Many would like to realize the dream of working for themselves by making money online. However, unfortunately, many don't follow that dream because they don't know how to build their own website or they don't know much about marketing. If this is you then don't worry. There are online opportunities that don't require you to be an experienced webmaster or a marketing genius. This article will suggest some ways that you can earn an income online without making a financial investment. Now, keep in mind, even though the opportunities that are listed don't require you to put up a website or write the winning ad they do require some creativity. The companies that are referred to in this article are not affiliate links of mine. However, they are legitimate companies that are willing...

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Where Do People Get Their Money From?

When I attended a motorsport event recently and I am always amazed at the amount of money some people have. There are sometimes sports cars on sale at around £250,000 each! At this particular event there were people racing older cars which were worth a fortune. We are talking formula one cars from the 1950's to the 1980's and some seriously old cars from the 1930's! I wouldn't like to think how much these cars are worth! And the people that own them were racing around the race track like there was no tomorrow, they weren't holding back, you would think that they would be a little worried about smashing them up! And not only smashing their precious car up but these things had nothing in the way of safety either so they could easily kill themselves in the process too! The formula...

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How to Start an Online Business?

Starting an online business to get extra cash or to replace a full-time job is easy. However, there are specific things that you would need in order to get started. Those things are revealed in this article. The first thing that you need to do to start a business online is to find a market that you can serve, find out what their needs are and prepare to offer a solution. Spend some time online researching how others are filling the needs in your targeted market. Do keyword research and find out what your prospects are looking for that other companies are not competing for. The second thing that you will need to do is to build a website. You can get website hosting for as low as $3.96 a month and perhaps even lower. Don't make your website look like it's been put together by...

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Part-Time Internet Wealth, Part II

In Part I of this article, I introduced you to the concept of part-time Internet wealth -- whatever "wealth" means to you. The concept applies whether you want to make hundreds of thousands of dollars or millions. In Part I, I outlined the basics of the concept, and discussed a situation in which my own company profited for years by working short-term and part time on a particular project. I also introduced the first five of a series of 12 tips to put you on the course to part-time wealth: Step #1: You need a complete line of products and services at different price points; Step #2: You've got to offer something with the "Wow" factor; Step #3: You've got to have tripwire products to attract prospects; Step #4: Create top-notch sales copy for your complete line; and Step #5: Use...

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Passive Income Businesses That Have Survived From The Beginning Of World Wide Web!

As a business owner online, you may have seen many methods dying over time. Some popular money making methods suddenly stopped working - is another common scenario for the online entrepreneurs. That's why the professional marketers and entrepreneurs are interested in something more potent and reliable. If you know how to make things work and can stay focused, you can still fight with the extremes of competition in the world of internet marketing and make money from the core business concepts that have survived through time from the beginning of internet businesses. Here, you will explore more about some methods and passive income businesses that have survived in these years and have made a lot of money for the internet entrepreneurs in these years. Keep reading and you may...

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Why "Data Pass" Sales Land Your Business In Hot Water!

Selling someone a front-end product as the initial merchant and then channeling their billing information to another merchant to be used in conjunction with an up-sale or cross-sale of some other product or service ("back-end sales") is illegal. Under the Restore Online Shopper's Confidence Act (ROSCA), any initial merchant that directly obtains customer billing information cannot disclose this to a third-party "post-transaction seller" where it is to be used in the sale of any goods or services by that seller. This practice by the initial merchant is also known as a "data pass." It typically occurs when the post-transaction seller offers a negative option type plan (i.e. membership clubs) to consumers as they are in the process of completing their transaction with the initial...

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Negative Option Practices That Will Sink Your Business!

When it comes to your online billing practices, you need also need to avoid deceptive practices. Liability can be triggered for deception under both FTC and state consumer protection statutes. Some states have specific statues dealing with deceptive online billing practices, as will be discussed. Of course, you need to figure out what activities are considered deceptive if the first place to avoid liability. Most deceptive billing practices consist of negative option marketing plans, back-end sales without disclosure ("data pass" transactions) and deception with free trial offers. Is Your Business Engaging In Negative Option Marketing Plans? If you plan on engaging in negative option marketing practices you will need to comply with the FTC's Negative Option Rule and comply with...

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