Is QR marketing dead? That is a question many business owners
would love an answer to. Since the introduction of the Quick Response
Codes 18 years ago, they have only been recently used diversely. These
codes are used in magazines, billboards, subway stations and often times
in product packaging.
According to a business survey, only 17% of smartphone users in America scanned the QR code and this was not done regularly. Out of many that scanned the QR code only few felt they had benefited from their effort. This explains a lot and doesn't necessarily mean that QR marketing is not effective. Two things make it seem like QR marketing is dead and they are as follows:-
Wrong Use Of These Codes By Businesses
It is not unusual to find these codes displayed in the most inappropriate places. You might find QR codes appearing on the side of a trailer or on the packaging of some unrelated product. Wrong display of the QR codes will definitely never reach the targeted audience. Besides even when they happen to reach the targeted audience, the QR codes often times direct the potential customer to unhelpful content or mobile unfriendly content. Sometimes the QR code doesn't make it clear to the customer where it is going to take them to. If most QR codes aren't serving their intended purpose then, it is no surprise that QR marketing is slowly dying and until businesses get it right it will eventually die completely.
Wrong Use of These Codes By Users
There is really nothing hard about using the QR code, one simply has to see the code then simply scan it with their Smartphones or any other mobile device then get more information on whatever is being advertised. Despite the simplicity of the process, most users have no clue on how to use the QR codes. The users usually aren't ready to scan the code when they set eyes on it. As much as the codes are poorly placed, they still don't know how to scan it and use it to get product information. This is reason enough to conclude that the codes are simply dying from lack of interest to learn how to use them by users because there is simply no motivation.
However it is still down to businesses learning the best way to incorporate QR marketing as part of their marketing campaigns. When businesses get this right, then users will respond and they will learn how to make use of them. As much as QR marketing isn't dead yet, if nothing is done by businesses, then it will be completely dead as many businesses turn to more lucrative ways of marketing as they are currently doing.
According to a business survey, only 17% of smartphone users in America scanned the QR code and this was not done regularly. Out of many that scanned the QR code only few felt they had benefited from their effort. This explains a lot and doesn't necessarily mean that QR marketing is not effective. Two things make it seem like QR marketing is dead and they are as follows:-
Wrong Use Of These Codes By Businesses
It is not unusual to find these codes displayed in the most inappropriate places. You might find QR codes appearing on the side of a trailer or on the packaging of some unrelated product. Wrong display of the QR codes will definitely never reach the targeted audience. Besides even when they happen to reach the targeted audience, the QR codes often times direct the potential customer to unhelpful content or mobile unfriendly content. Sometimes the QR code doesn't make it clear to the customer where it is going to take them to. If most QR codes aren't serving their intended purpose then, it is no surprise that QR marketing is slowly dying and until businesses get it right it will eventually die completely.
Wrong Use of These Codes By Users
There is really nothing hard about using the QR code, one simply has to see the code then simply scan it with their Smartphones or any other mobile device then get more information on whatever is being advertised. Despite the simplicity of the process, most users have no clue on how to use the QR codes. The users usually aren't ready to scan the code when they set eyes on it. As much as the codes are poorly placed, they still don't know how to scan it and use it to get product information. This is reason enough to conclude that the codes are simply dying from lack of interest to learn how to use them by users because there is simply no motivation.
However it is still down to businesses learning the best way to incorporate QR marketing as part of their marketing campaigns. When businesses get this right, then users will respond and they will learn how to make use of them. As much as QR marketing isn't dead yet, if nothing is done by businesses, then it will be completely dead as many businesses turn to more lucrative ways of marketing as they are currently doing.
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