Here Are 2 Ways a Conversion Rate Expert Makes Your Site More Money

A conversion rate expert is unlike any other Internet Marketing pro you can hire because their sole mission, the only reason they exist: Is to increase online conversions and thus make their clients more money. Also known as website optimization experts, don't confuse them with an SEO or social media marketer. Because despite what you may think, SEO/SMM/PPC experts are only there to drive more traffic. And more times than not, these SEO and SMM experts will purposely target non-converting low-competition keywords because it is easier to rank and generate traffic without the slightest care that the terms don't generate online sales or leads. But a conversion rate expert, on the other hand, specifically boosts online sales and leads in 2 ways:

1. Optimize Primary Traffic Sources

One of the first things a conversion rate expert will do is eliminate non-converting keywords from your paid traffic sources. Using website traffic analysis, the web optimization expert will isolate the non-converting keywords and either delete or pause them in their respective campaigns. In the majority of websites, up to 40% or more of all paid traffic is completely worthless and just wasting good money with no hope of generating any return on investment. Next, they will review your SEO/ SMM campaigns and on-site implementation to isolate weak keywords and marketing channels.
When finished, a conversion rate expert can reduce marketing costs and overall traffic levels without sacrificing sales. The net effect is a significant increase in both conversion rate and overall profits which can ultimately free up more marketing dollars to use to then increase sales volume.

2. Optimize On-Site Factors

Web optimization experts also boost online sales by conducting thorough web traffic analysis to isolate on-site conversion problems that are suppressing sales, such as:

• Weak Direct Response Copywriting
• Web Design/Layout Problems
• Weak Calls-to-Action and User Interface Features
• Poor Navigation & Bad Sales Funnels
• Web Programming Issues
• Unrefined Business Model or Under Utilization of Site Strengths

In most cases, a website will be suffering from more than one of these issues which is why most conversion rate professionals will create an optimization blueprint. This is essentially just a plan that prioritizes biggest problems first so they can be addressed immediately. Depending on the business model and niche, most websites can see an immediate 25-50% boost just from optimizing their direct response sales tools (like landing pages, sales pages, product descriptions, etc.).
Concluding Thoughts
Make no mistake: It may take a website optimization expert 4-8 weeks to fully optimize your website, or even more if you have a large ecommerce site. But, when complete, most websites can increase online conversions by 50-100% or more and in many cases reduce their marketing costs by 40% or more. And unlike website developers who just want to sell you a new site or SEO or SMM experts who only want to sell you more traffic that may or may not convert, a conversion rate optimisation expert is only there to increase your sales or qualified leads.
But add it up: What would a 50-100% increase in overall website sales do for your online business along with a possible reduction in marketing costs by up to 40%? Website optimization is a true game changer and that's precisely why you are seeing companies like Moz, Apple, and yes, even Google itself hire conversion rate experts to optimize their websites for improved conversions.