You enjoy teaching people new skills and new perspectives.
Knowing there are endless ways to deliver your knowledge, you have been
concerned about how little you provide to your audience in a tips
booklet. That concern may even keep you from creating one. What if that
were the starting point rather than the finish line, and what if
publishing a tips booklet let you help even more people directly and
indirectly?
Your bite size brilliance is that starting point, for you and for your audience who is eager to learn from you. Plus the tips booklet serves as a teaching tool and a marketing tool simultaneously. The information in your booklet is new ideas, or reminders of things people already knew and forgot, or confirmation that their knowledge is accurate according to you, an expert.
The booklet prompts your students to want more from you once they absorb the information in the booklet. Those people want more in-depth, more advanced, more expanded ideas and processes that a tips booklet does not provide. They want it delivered in ways that suit their learning style, their lifestyle, and their budget of time and money.
You created the ideal skeleton and overview to easily expand to a course, a workshop, a self-guided program, or any one of a number of delivery methods that provide your booklet readers that deeper experience. The content can be parsed into categories that you deliver on a particular frequency, as a video, audio, or written lesson. It can be completely automated and self-guided or can be a live interactive session or series of sessions by phone or online.
Expanding the booklet content may be the basis for a speaking engagement you do at a conference, for a lunch-and-learn or in-house corporate session, or as a public workshop. The booklet itself may be part of the course material you distribute to your participants.
As a direct marketing tool, a meeting planner or corporate decision maker can get a good overview of your expertise by looking at your booklet. That prompts a level of confidence in your ability to deliver a valuable live program for their members or employees. More than a few booklet authors have been invited to speak that way, and gone on to develop long lasting professional relationships and new income streams.
ACTION - Write one booklet if you have yet to do so, or consider revising one that you already have that is a good overview of your expertise. Thinking strategically about the content from the outset is planting a seed that grows into what you and your market want it to be. That includes the topics to expand and the delivery methods that are the best match for you and your students. Doing multiple formats gives your people choices that reinforce their learning as repetition is such a key element to the educational process. Do one course or program now and respond to other requests later.
"Turn Your Tips Into Products, Your Tips Products Into Moneymakers.TM"
© 2015
Your bite size brilliance is that starting point, for you and for your audience who is eager to learn from you. Plus the tips booklet serves as a teaching tool and a marketing tool simultaneously. The information in your booklet is new ideas, or reminders of things people already knew and forgot, or confirmation that their knowledge is accurate according to you, an expert.
The booklet prompts your students to want more from you once they absorb the information in the booklet. Those people want more in-depth, more advanced, more expanded ideas and processes that a tips booklet does not provide. They want it delivered in ways that suit their learning style, their lifestyle, and their budget of time and money.
You created the ideal skeleton and overview to easily expand to a course, a workshop, a self-guided program, or any one of a number of delivery methods that provide your booklet readers that deeper experience. The content can be parsed into categories that you deliver on a particular frequency, as a video, audio, or written lesson. It can be completely automated and self-guided or can be a live interactive session or series of sessions by phone or online.
Expanding the booklet content may be the basis for a speaking engagement you do at a conference, for a lunch-and-learn or in-house corporate session, or as a public workshop. The booklet itself may be part of the course material you distribute to your participants.
As a direct marketing tool, a meeting planner or corporate decision maker can get a good overview of your expertise by looking at your booklet. That prompts a level of confidence in your ability to deliver a valuable live program for their members or employees. More than a few booklet authors have been invited to speak that way, and gone on to develop long lasting professional relationships and new income streams.
ACTION - Write one booklet if you have yet to do so, or consider revising one that you already have that is a good overview of your expertise. Thinking strategically about the content from the outset is planting a seed that grows into what you and your market want it to be. That includes the topics to expand and the delivery methods that are the best match for you and your students. Doing multiple formats gives your people choices that reinforce their learning as repetition is such a key element to the educational process. Do one course or program now and respond to other requests later.
"Turn Your Tips Into Products, Your Tips Products Into Moneymakers.TM"
© 2015
Paulette Ensign, Tips Products International Founder, never
dreamed of selling a million+ copies of her 16-page tips booklet 110
Ideas for Organizing Your Business Life, much less in four languages and
various formats without a penny on advertising. She's made a handsome
living and cross-country move from New York to San Diego recycling those
same 3500 words since 1991. With over forty years' experience worldwide
with small businesses, corporations, and professional associations in
numerous industries, she lives a mile from the beach, keeping her young
at
