Formerly named Longacre Square, Times Square was renamed in April 1904
after the New York Times moved its headquarters to the newly built Times
Building, which is now called One Times Square and is the site of the
annual ball drop on New Years Eve. Times Square, nicknamed "The
Crossroads of the World" and "The Great White Way", has achieved the
status of an iconic world landmark and is a symbol of New York City and
the United States.
