Even a few years back, reputation management was all about
posting a press release each month. And there was also the reliable
word-of-mouth marketing strategy. Today, social networking and business
listing websites make it easier for customers to post feedback of their
experiences instantly. As a result, there are now greater challenges for
every business, and therefore, any feedback or note from a customer
should not get ignored.
So, how can a company manage its reputation as efficiently and effectively as possible? Here are the 5 pillars that can support you while you are managing your company's reputation:
#1. Automating your Monitoring
You need to make sure that the monitoring process of your company's reputation is totally automatic. Make good use of the email alerts offered by search engines like Bing and Google. You can set up a few alerts with your company's name, your CEO's name, or even some branded products and services. Whenever there is a mention about any of the terms, you easily keep a check and make accurate assessments about your brand.
#2. Using Free Monitoring Tools
The email alerts are no doubt effective, but do not always yield perfect results. In such cases, you can use free reputation monitoring tools to get desired effects. These tools can help you by finding out your keyword mentions on third-party blogs, showing what people are saying about you on social networks, and marking out images and videos that have your branded keywords.
#3. Encouraging Positive Feedback
Whenever someone is purchasing your products and services, you need to make sure to ask them about their experiences. If your customers are happy, then you need to tell them to rate your business in the listing websites and leave positive comments on your social media business profiles. You also need to reach out to your loyal customers, and ask them to share their experiences with you online.
#4. Giving Timely Responses to Negative Feedback
Not every day is a good day. There will come a day when you will get hit with a negative feedback. And if you are late in giving a favorable reply, then your company will receive a lot of fatal blows. Therefore, you need to stay active on platforms where your company has a profile. If there is a negative review, then you should first take a deep breath and cool yourself down. When you are replying, try not to hurry things up and stay composed all the time.
#5. Creating Smart Lanes to Tackle Negative Feedback
I do not think social media platforms and business listing websites are ideal places where your customers can leave a negative feedback. Anyone can see negative feedback in these platforms, and this might disrupt your reputation. You should try to make something that is more private. Prevent customers from posting negative reviews on the social websites by letting them use your contact forms and tech-support forums.
In these ways, you can create a solid foundation for your online reputation management strategy. So now that you know about the 5 pillars, when will you start integrating them?
So, how can a company manage its reputation as efficiently and effectively as possible? Here are the 5 pillars that can support you while you are managing your company's reputation:
#1. Automating your Monitoring
You need to make sure that the monitoring process of your company's reputation is totally automatic. Make good use of the email alerts offered by search engines like Bing and Google. You can set up a few alerts with your company's name, your CEO's name, or even some branded products and services. Whenever there is a mention about any of the terms, you easily keep a check and make accurate assessments about your brand.
#2. Using Free Monitoring Tools
The email alerts are no doubt effective, but do not always yield perfect results. In such cases, you can use free reputation monitoring tools to get desired effects. These tools can help you by finding out your keyword mentions on third-party blogs, showing what people are saying about you on social networks, and marking out images and videos that have your branded keywords.
#3. Encouraging Positive Feedback
Whenever someone is purchasing your products and services, you need to make sure to ask them about their experiences. If your customers are happy, then you need to tell them to rate your business in the listing websites and leave positive comments on your social media business profiles. You also need to reach out to your loyal customers, and ask them to share their experiences with you online.
#4. Giving Timely Responses to Negative Feedback
Not every day is a good day. There will come a day when you will get hit with a negative feedback. And if you are late in giving a favorable reply, then your company will receive a lot of fatal blows. Therefore, you need to stay active on platforms where your company has a profile. If there is a negative review, then you should first take a deep breath and cool yourself down. When you are replying, try not to hurry things up and stay composed all the time.
#5. Creating Smart Lanes to Tackle Negative Feedback
I do not think social media platforms and business listing websites are ideal places where your customers can leave a negative feedback. Anyone can see negative feedback in these platforms, and this might disrupt your reputation. You should try to make something that is more private. Prevent customers from posting negative reviews on the social websites by letting them use your contact forms and tech-support forums.
In these ways, you can create a solid foundation for your online reputation management strategy. So now that you know about the 5 pillars, when will you start integrating them?
Janet Milano lives in Orange County, California. She is associated with a reputed Orange County Reputation Management
firm. She is an avid blogger and loves to write about topics related to
social media. In this article, she is talking about the key points of a
successful reputation management strategy.
