Web, > The Business of Web Design

How to Become an IT Consultant
Purpose of Class

This class teaches students about selling web design services to their clients
Topics Covered

Why the Market for Web Design is Good
The Sales Pitch
Selling Marketing Packages vs. Websites
How to Use Professional Graphics and Photographs
What Business Owners Want from a Website
Web Design Clients
Billing for Services
Class Notes

The sales pitch
Real businesses have websites
FREE advertising
How can it save them money
Value added -- like videos
Packages (Marketing Campaigns)
Sell whole packages not simply a single website (Include business cards, flyer's, coffee mugs)
Basic website and email and Google Local analytics setup
Use fancy words
Website Creation / KISS
WordPress and templates are OK
Business Owners want functionality NOT art
Fake the Funk
Outsource logo design services
iStockphoto.com for pictures and graphics
Clients
They pay up front
They need the site tomorrow, but then take 3 weeks to get any information to you
You NEED buy-in from the client
Have them sign a specific contract, have them sign prototype designs
MONEY
Bill as a project
Be VERY specific in contract
c. Basic sites should be $500-$1000, including extras like business cards and brochures can increase the value to $10,000
Resources

ClubFlyers.com
CustomInk.com
DiscountMugs.com
iStockPhoto.com
TemplateMonster.com

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Web > Web Design - How Do I Price Web Design?

How do I price web design?

Jose and Aure answer the question: "How do I price web design?" They share and discuss different approaches to pricing from both the resources point of view and the clients point of view.

1. How should I charge? Flat fee or hourly rate?

2. How do I calculate my hourly rate?

3. How do I price a team?

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ًWeb- Web Design - Live Website Redesign: Web Design Battle!

 the two designers battle live on the internet! That's right, Jose and show favorite Aure Gimon will simultaneously riff on design concepts, competing and collaborating to see which is the wildest web design gunslinger of the west. And of course, by watching live you'll pick up some great tips and techniques from two of the best designers going on the internet today.

00:00 Open
00:30 Web Design Battle introduction
01:35 Robert Haydock, our first member of the Producer Program joins us on set
02:02 Blank Spaces and the joys of co-working spaces
02:45 Why did you join the Producer Program?
03:20 How was the pace of the Groop Skool event?
03:45 Jose reads the Groop Skool reviews on air for the first time.
06:30 The treu benefits of the Producer Program: watch the show as preparation and then go to Groop Skool for the real world practice
08:00 Prepping for the Web Design battle with Aure Gimon.
09:15 Talking with Aure about designing with a creative brief in mind
10:30 Talking about competitors and media partnerships
11:20 Setting up two different perspectives for approaching the design process
12:20 Avoiding too many restrictions in the design phase
13:05 Robert talks about meeting Eric Ries of The Lean Startup
16:30 Jose talks about benefits and learning curve of applying lean development to web design
18:30 Announcing Groop Skool 3, November 12th and 13th
21:45 How does Lean Methodology transfer over to web design?
24:00 The importance of committing to process
27:00 Finally, the battle starts!
28:00 Choosing fonts (just read Stop Stealing Sheep and Learn How Fonts Work)
31:00 Finding a foundry and chasing type trends
36:40 House Industries
37:45 MyFonts.com as a great source for fonts
38:15 Checking in with Aure and how he prioritizes page layout
41:30 DaFont.com - full of bad free fonts and some hidden gems
43:45 Jose and Aure compare their work so far.
45:45 Using Adobe's Kuler website to generate color combinations
49:30 How crazy can you get with a logo?
53:30 "That K is hideous"
55:30 "A logo is a vessel that you inject meaning into over time"
58:30 Comparing Aure's work to Jose's

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Web > Beginner Web Design Ep. 1: What is Web Design?

n Episode 1, we take a look at what web design really is, and go over the necessities.

In this series, we cover many aspects of creating content for the web, from concept to production.

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